Unilever Pakistan embarked on a digital transformation journey in 2017 to address the direct-to-consumer (DTC) space, particularly for its Wall's business division. The company partnered with startup incubators and software development companies to explore technology solutions. Following a hackathon with NEST I/O, a startup incubator, and a joint venture with VentureDive, a software development company, Unilever launched a snack delivery app called Munchies in mid-2019. Munchies operates as a marketplace for snacks, aiming to provide instant fulfillment within 20 minutes. The app connects users with nearby retailers and delivery personnel to facilitate quick delivery of snack products. Initially, Munchies operated on a crowdsourced fleet model but later transitioned to a dedicated fleet hyperlocal model. The dedicated fleet consists of around 300 personnel, according to a source familiar with the matter. The app has expanded its portfolio beyond Unilever's products, listi...
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